Find a job

Product Manager - Betfair Sports - 2723


Product Manager - Betfair Sports

  • Primary Location:
    Clonskeagh Office, Hammersmith Office
  • Contract Type:
  • Employment Basis:

Flexible Working

(when applicable)

Shares Plan

Careers Progression

Global Mobility

Ongoing Learning

Pension Scheme

Health Insurance

Pizza and Drinks Fridays

Share this page
Share with linkedin
Share with facebook
Share with twitter
Share with email



Reporting to the Lead Product Manager, the Product Manager will be responsible for managing the product offering and key initiatives from product ideation through to in-life management.

Based on customer needs and business objectives, this role will be responsible for defining and managing the Sports Product Roadmap, working in conjunction with Commercial teams and wider business stakeholders, to deliver a market leading product experience for Highly Engaged sports bettors through the distinctive Betfair brand.

You will be obsessed with how Betfair customers interact with our Sports products, being Insight led to ensure we develop a pipeline of compelling products that differentiate Betfair in the minds of our customers.

You will work closely with the broader community of product managers across the Betfair, Paddy Power and   SkyBet brands to share and leverage best practice.




The Product Manager will:


Customer Focus

  • Work closely with cross functional Betfair teams to identify drivers of customer engagement
  • Be metric obsessed, monitoring and reporting on Betfair product and customer KPIs, aligned to overall Betfair strategic goals
  • Act as the voice of the Betfair customer to clearly articulate the “why” behind the Product Strategy
  • Understand distinct segment personas, drivers of performance, behavioural attributes, pain points and customer journeys and use evidence to demonstrate customer needs
  • Work with the Insights teams to gather and manage product feedback through surveys, user research, customer data & analytics and A/B testing
  • Capture and translate user needs into requirements and priorities

Develop Sports Product Strategy

  • Be responsible for developing and maintaining the Sports roadmap ensuring it is aligned to the Betfair Strategy & goals
  • Work with senior Product and other stakeholders to define a compelling set of prioritised and measurable product development goals
  • Focus on measurable outcomes and success metrics, and data-based decision making in alignment with Commercial stakeholders
  • Provide clear product direction and focus on measurable outcomes and success metrics, not solutions


Product Lifecycle Management

  • Obsess about driving positive impact to Betfair through Sports initiatives, measuring and tracking key product performance and ensuring all stakeholders across teams are aligned to product specific outcomes
  • Live and breathe evidence-based product development and day-to-day management of the Exchange customer experience
  • Be accountable for achieving Product KPIs against Betfair's strategy
  • Drive ideation backlog prioritisation for agreed product initiatives
  • Work with customer facing, Commercial, Trading and Technical teams to identify optimisation opportunities and improve Sports product performance
  • Co-ordinate competitor and market activity monitoring and continuously assess strengths, weaknesses and opportunities for the product
  • Lead throughout the different phases of the product lifecycle, managing product over time to continuously meet customer needs or retire products when appropriate
  • Ensure product solution design and implementation fulfils the customer outcomes each initiative is aiming to solve for
  • Ensure effective GTM planning and post-launch performance reporting capabilities are completed to maximise product launch success
  • Coordinate product launches with the Commercial & Marketing teams
  • With wider product management team, identify opportunities to improve launch and ongoing product management processes, forecasting, performance reports and remediation activities

Stakeholder Management

  • Ensure all initiatives have defined customer needs, clearly articulated business cases and time-based success metrics that are agreed with key stakeholders
  • Work collaboratively with stakeholders to ensure alignment and successful delivery of the roadmap vs. success metrics
  • Develop close relationships with Sports teams; understand operational impact of the Sports Products – what is working well, can be improved etc




The Product Manager, Betfair Sports will be…


  • Customer Obsessed: Champions the needs of customers based on Insight
  • Effective Communicator: Is effective in all types of communication; adjusts communication style to fit the audience; creates an environment that encourages effective communication and the sharing of diverse perspectives
  • Quality Decision Maker: Makes quality, long and short-term decisions at pace considering various inputs and through collaborating effectively; regularly practices and encourages cross-functional problem solving and decision making
  • Nimble: Is energised by new and unfamiliar situations and quickly adapts; advocates active experimentation and encourages others to be agile in their approach; is adaptable and flexible when developing others encouraging them to learn quickly when faced with new situations and be open to new ideas and ways of working; proactively shares lessons learned across the organisation
  • Drives Results: Drives teams in the matrix to achieve and exceed results with agility, pace and energy; takes accountability for results and can cut across silos to make the right decisions
  • Commercially Savvy: Explores and analyses future scenarios and possibilities to help Betfair respond to change and shape the future; has deep understanding of business drivers and the industry to guide decisions and lead others
  • Resilient: Works hard to achieve results navigating around obstacles & setbacks that present themselves




  • Degree level education or relevant experience
  • Track record of outperformance vs. peers 
  • Experience in digital product management
  • Experience working in consumer facing online business 

Close map
Betfair, Winslow Road, London, Greater London, United Kingdom, SW11 1TN

This is who we are

Paddy Power Betfair is an international sports betting and gaming operator, with a market-leading presence in the UK and Ireland, as well as a range of operations across Europe including Romania, Portugal and Malta.

We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

On a larger scale

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.

This is your Challenge

  • Delivering product at scale for over 5 million customers, 99,9% of transactions in less than a second
  • Our systems process more than 7 million transactions every day (more than all the European stock exchanges combined)
  • Deliver high transitional products, serving more than 2.5Bn calls a day
  • Diverse and up to date technical landscape to explore, leverage and innovate
  • The products you’ll develop will comply with ambitious uptime targets: less than 50 minutes downtime expected per year
  • Continuous Integration, Deployment and Testing