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Online Media Executive - 3893

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Online Media Executive

  • Primary Location:
    Clonskeagh Office
  • Contract Type:
    Fixed Term Contract
  • Employment Basis:
    Full-Time
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Flexible Working

(when applicable)

Shares Plan

Careers Progression

Global Mobility

Ongoing Learning

Pension Scheme

Health Insurance

Pizza and Drinks Fridays

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The Role...

This role will have the opportunity to effect change from the start. The Online Media team's core objective is delivering acquisition, reach, frequency and relevant messages. The role offers the opportunity for an ambitious person to work in a fast-moving environment with a world-class Marketing team. It will involve activating online media activity across social, display and video including YouTube, executing and optimising campaigns and improving key performance measures.

What You'll be Doing... 

  • Media & Agency Management: Evaluate and negotiate for media placement opportunities that fulfil both brand's stated volume and profit targets for new customer acquisition; manage logistics of deployment schedules and agency partner for acquisition/retention media campaigns.
  • Campaign Analysis: Responsible for managing and optimizing the online media budget to ensure we are delivering positive return on investment and making spend decisions based on performance.
  • Achieving marketing performance goals for new user acquisition/retention and revenue generation.
  • Taking a hands-on approach to driving success, with ownership and heavy involvement in delivering day-to-day online media operations across multiple regions.
  • Work with key partners and the selected agency to identify and maximise campaign performance.
  • Market & Competitive Intelligence: Monitor the marketplace, competitive landscape, industry trends, and third-party data sources to constantly identify new marketing opportunities and / or potential threats.
  • You will be passionate about researching new developments within digital and assist in formulating testing plans, focusing and prioritizing on scalable opportunities.
  • Manage end to end testing processes including requirements gathering/documentation, seamless test design and accurate result measurement.

What We're Looking For... 

  • Must have experience working in a campaign management capacity in Internet Advertising and Marketing, Consumer E-commerce, and/or Direct Response Marketing with a focus on Online.
  • Track record of analysing online issues and opportunities as well as providing and implementing recommendations to improve campaigns.
  • Solid knowledge of ad-serving, tracking systems, social media platforms, RTB and their applications.
  • Enthusiastically committed to establishing oneself as top talent in the field of Internet Advertising and Marketing, Consumer E-commerce, and/or Direct Response Marketing as well as pursuing development of own knowledge base and skill set through constant learning.
  • Strong analytical/reporting skills with the ability to make data-justified business decisions (a high level of proficiency in the use of MS Excel required).

 
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Location
Clonskeagh Office
Unit 1-4, Paddy Power, Power Tower, Belfield Office Park, Dublin, Dublin 4, Ireland, DUBLIN 4
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This is who we are

Paddy Power Betfair is an international sports betting and gaming operator, with a market-leading presence in the UK and Ireland, as well as a range of operations across Europe including Romania, Portugal and Malta.

We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

On a larger scale

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.

This is your Challenge

  • Delivering product at scale for over 5 million customers, 99,9% of transactions in less than a second
  • Our systems process more than 7 million transactions every day (more than all the European stock exchanges combined)
  • Deliver high transitional products, serving more than 2.5Bn calls a day
  • Diverse and up to date technical landscape to explore, leverage and innovate
  • The products you’ll develop will comply with ambitious uptime targets: less than 50 minutes downtime expected per year
  • Continuous Integration, Deployment and Testing