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Marketing Data Analyst - 1833


Marketing Data Analyst

  • Primary Location:
    Clonskeagh Office, Cluj - Napoca, Hammersmith Office, Leeds
  • Contract Type:
  • Employment Basis:

Flexible Working

(when applicable)

Shares Plan

Careers Progression

Global Mobility

Ongoing Learning

Pension Scheme

Health Insurance

Pizza and Drinks Fridays

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Marketing Data Analyst

Reports to: Marketing Insights Manager

Role purpose:

Reporting to the Marketing Insights manager, the role is responsible for supporting the delivery of insight on marketing activities to prospects and customers. The successful candidate will use logical thinking and creativity in problem solving and will be adept at data management and analysis. Comfortable with large datasets and ambiguous questions, the successful candidate will play a key role in delivering insight on the value of marketing across CRM, Paid & Organic Search, and digital activities. Supporting the Insights teams on new measurement frameworks, functional test insights, and ad hoc requests.


Formulating, distilling and communicating insights around Customer Relationship Management, and Paid & Organic Search. In particular:

  • Campaign performance
  • Planning and analysis of marketing tests
  • Building and maintenance of Tableau and Looker dashboards for data visualisation and reporting

Additionally, supporting the Marketing Evaluation and Insights team with access to and provision of data and analysis.

Supporting marketing and brand stakeholders with data and insights as required, including: data auditing, sense checking model outputs, developing new analysis, and visualisations.

Use a variety of data sources to apply creative thinking in solving business problems.

Ensure best practice is followed with regards to data, analysis, and reporting.

Work closely with stakeholders to ensure access to relevant insights and data.

Ensuring that comprehensive and clear documentation is maintained.

Address ad hoc questions in a timely manner from colleagues in marketing/brand/finance/commercial. 

Skills and Experience:


Degree qualification in a quantitative (STEM) field.

Ability to communicate clearly and succinctly.

Established presentation skills that enable insight to be taken from complex data sets or concepts.              

Excellent organisational and time management skills.

Aptitude for problem solving.

Excellent project management skills.

Skilled with Microsoft Office (Excel, PowerPoint, Word)

Happy to begin working in a remote environment.


Experience in a data driven environment delivering insight and/or reporting.

Proven experience in an analytical role.

Experience with SQL, tableau (or equivalent data visualisation tool)

Experienced with data analysis application e.g. R, python, SAS, etc.

Experience working with Big Data.

Knowledge of marketing concepts and media capabilities.

Knowledge of Sports betting, Exchange, Gaming or Social gaming businesses.


Business Insights: Uses insights to impact commercial drivers.

Drives Results: Achieves results that impact the bottom line with high levels of energy and enthusiasm.

Collaborates:  Works well with others across the organisation to get things done.

Being Resilient: Effectively manage multiple stakeholders and multiple deliverables simultaneously.

Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Drives Vision: Clearly articulates and shows personal commitment to our vision and purpose.

Flexible and agile: Able to respond quickly to changing business needs and ensure that work streams are prioritised.


Close map
Unit 1-4, Paddy Power, Power Tower, Belfield Office Park, Beech Hill Road, Dublin, Dublin 4, Ireland, DUBLIN 4

This is who we are

Paddy Power Betfair is an international sports betting and gaming operator, with a market-leading presence in the UK and Ireland, as well as a range of operations across Europe including Romania, Portugal and Malta.

We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

On a larger scale

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.

This is your Challenge

  • Delivering product at scale for over 5 million customers, 99,9% of transactions in less than a second
  • Our systems process more than 7 million transactions every day (more than all the European stock exchanges combined)
  • Deliver high transitional products, serving more than 2.5Bn calls a day
  • Diverse and up to date technical landscape to explore, leverage and innovate
  • The products you’ll develop will comply with ambitious uptime targets: less than 50 minutes downtime expected per year
  • Continuous Integration, Deployment and Testing