Pizza and Drinks Fridays
Do you have experience managing end-to-end PPC and Google Ads campaigns? do you have Google Ads qualifications? These are desirable
You will sit within the overall Digital & Marketing Tech team, you will manage, optimize and report on PPC campaigns for the various Paddy Power Betfair brands, products and regions. You will also play a pivotal role in driving wider cross-function projects across digital to advance the performance of campaigns, working closely with relevant partners including SEO, CRO, Promotions, Affiliates and Online Media.
Projects will advance the Search and wider Digital function within Paddy Power Betfair working on automation, scale and efficiency across our campaigns. The primary function is to meet the agreed commercial and campaign demands of the selected brands.
You will also work closely with the relevant stakeholders in the International commercial team.
This is a fast-paced, data driven position and the successful candidate will become a digital expert for the PPB Group. The Digital & Marketing Tech team comprises of 50 talented members and the successful candidate can play a pivotal role in shaping their future through options internal or external to the team. We reward strong performers and like to promote within the team.
What you'll be doing...
Do you have knowledge of the digital marketing industry & in particular the search engine marketing industry?
You'll work with and support different teams across the business to ensure excellence, including but not subject to; The Conversion team, SEO, and the Customer Marketing team. You'll work with these teams to improve landing page experience, on-site metrics, to advance the overall search function and strategy, and to optimise early life journeys.
You'll be managing paid search campaigns based on agreed demand, KPIs & targets and day-to-day account optimisation (account structure, keywords, ads, landing pages, bidding), playing a major part in optimising performance by identifying, implementing & testing opportunities.
You'll manage reporting, analysis & interpretation of data to understand performance, what is impacting performance & what we can do to influence it.
You'll also work on;
What we're looking for...
If you have experience managing end-to-end PPC and Google Ads campaigns it's favoured.
Do you also have advertiser experience? This would be beneficial.
Are you enthusiastic about analyzing data and are you results-driven?