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Digital Director, UKI - 1414


Digital Director, UKI

  • Primary Location:
    Clonskeagh Office
  • Contract Type:
  • Employment Basis:

Flexible Working

(when applicable)

Shares Plan

Careers Progression

Global Mobility

Ongoing Learning

Pension Scheme

Health Insurance

Pizza and Drinks Fridays

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The Role...

The Digital Director, within the Central Marketing Office, is responsible for the digital marketing strategy and execution across several core channels within the UK&I division. You will be a digital thought leader and a key colleague for senior stakeholders both within our UK&I brand teams and with external partners.

A key focus of this role will be to ensure that your team is consistently succeeding new customer acquisition targets across a wide range of channels. Whilst initially focused mostly on Paddy Power and Betfair UK&I, you will play a key part in evolving the central team to support future business strategy. 


What You'll Be Doing....

  • Develop and deliver the digital marketing strategy for the marketing performance channels across the relevant UK&I brands (initially this will include PPC, SEO, Affiliates and Acquisition Promotions for BF UKI and PP, along with SEO for SBG).
  • Define and deliver budgets for each team under your control and report frequently against progress, suggesting opportunities to go faster or mitigate risk
  • Build a cross-team culture of learning and development, both with your own digital team and other marketing stakeholders in the brand divisions.
  • Play a key role in helping the Flutter business understand where central capability and brand autonomy works best to achieve results
  • Contribute to marketing effectiveness by identifying short-term and long-term opportunities/issues
  • Manage UK&I Flutter relationships with key third parties, including Google & Facebook
  • Coach business stakeholders and proactively suggest new ways to leverage Digital
  • Lead on ensuring digital campaigns are compliant with all regulatory requirements.
  • Demonstrate digital thought leadership, foster productive business relationships and work with Head of MarTech to build strong sponsorship of our technology architecture and product roadmap.
  • Devise strategies to increase online traffic to brand products, tracking conversion rates and advising updates and improvements to the website as needed along the way.
  • Enable the organization to use data and testing plans to continually optimize and maximize revenue.
  • Recruit and maintain a best in class digital team.


What We're Looking For...

  • A track record of leading marketing teams within a digital business
  • Demonstrable experience of driving change, ability to identify and change key business processes in order to improve the quality and impact of marketing campaigns.
  • Strong leadership qualities and a proven ability to motivate and influence people to deliver results
  • Extensive experience of stakeholder management, including C-suite
  • Digitally savvy – a strong understanding of the digital landscape and the ability to stay in front of the competition

Close map
Clonskeagh Office
Unit 1-4, Paddy Power, Power Tower, Belfield Office Park, Beech Hill Road, Dublin, Dublin 4, Ireland, DUBLIN 4

This is who we are

Paddy Power Betfair is an international sports betting and gaming operator, with a market-leading presence in the UK and Ireland, as well as a range of operations across Europe including Romania, Portugal and Malta.

We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

On a larger scale

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.

This is your Challenge

  • Delivering product at scale for over 5 million customers, 99,9% of transactions in less than a second
  • Our systems process more than 7 million transactions every day (more than all the European stock exchanges combined)
  • Deliver high transitional products, serving more than 2.5Bn calls a day
  • Diverse and up to date technical landscape to explore, leverage and innovate
  • The products you’ll develop will comply with ambitious uptime targets: less than 50 minutes downtime expected per year
  • Continuous Integration, Deployment and Testing