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Customer Marketing Data Executive - 2686

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Customer Marketing Data Executive

  • Primary Location:
    Clonskeagh Office, Cluj - Napoca, Hammersmith Office
  • Contract Type:
    Fixed Term Contract
  • Employment Basis:
    Full-Time
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Flexible Working

(when applicable)

Shares Plan

Careers Progression

Global Mobility

Ongoing Learning

Pension Scheme

Health Insurance

Pizza and Drinks Fridays

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The Role...

Do you have experience in a similar position?

Reporting to the CM Data Manager, you'll deliver the data requirements for all Paddy Powers CM campaigns. You will need to have a strong digital and data marketing expertise to provide a best in class customer experience for Paddy Power Betfair customers across multimedia channels.

Do you have previous experience with CM systems and processes (ESPs & planning tools)?

Responsibilities cover the development and delivery of multichannel campaign flows, creating & optimising of the targeting and segmentation of customers to provide timely messages across PPB products globally and drive improved commercial performance.

The successful candidate will be proactive and outgoing individual with experience with delivering multiple projects, fully trained in an advanced campaign management tool (e.g. Adobe Campaign, IBM Watson, Responsys, etc) and continually improving the use of data. While the role is primarily CM data focused, the team will have exposure to all CM as part of the wider team.

 

What you'll be doing...

  • Planning, delivery and execution of data/targeting for multi-channel customer marketing campaigns based on specific customer segmentation, campaign or customer behaviours.
  • Working closely with the Data Manager to ensuring effective and timely end-to- end operational delivery of CM programs for all campaigns across email, SMS, push and web messaging.
  • Perform and adhere to QC process to ensure the delivery of accurate and compliant customer journeys.
  • Work to deliver customer centric automated and triggered campaign programmes for various customer segments and life stages, providing project and stakeholder management were necessary.
  • Proactively monitor daily feeds, marketing tool performance and CM campaign effectiveness, identifying enhancements and opportunities for automation and scale, co-ordinating a breadth of teams to implement.
  • Assist with the implementation of segmentation models enabling the delivery of more targeted CM campaigns.
  • Governance of the Campaign Management platform: monitoring of operational CM systems and optimise system performance. Escalating issues with development team's where necessary delivering fast and effective results.
  • Establish best practices for exceptional deliverability of email, SMS and push across multiple IPs and resolve any delivery issues.
  • Ensuring the CM team adheres to regulatory and best practice data rules (e.g. suppressions).

 

What we're looking for...

Do you have an understanding of data management and CM best practice within multi-channel marketing?

  • Understanding database architecture, ETL set up and data-flows. Able to work with raw data to analyse campaigns and draw useful conclusions and solve problems.
  • Ability to understand the implementation of sophisticated BI models e.g. customer segmentation.
  • Exceptional project and time management – Highly organised and focused, ability to deal with multiple tasks, teams or problems at the same time.
  • Excellent at working under pressure and to tight deadlines whilst staying calm, thinking clearly and executing to a high standard with meticulous attention to detail.
  • Innovative and creative – ability to embrace change and think outside the box to solve problems.
  • Strong communication skills and experience with working as part of a team to achieve goals and deadlines.
  • Competent in SQL & Microsoft Excel.

Do you have experience in a similar position?

Do you have previous experience with CM systems and processes (ESPs & planning tools)?

  • Experience of managing business and stakeholder expectations.
  • Adobe Campaign knowledge a bonus.
  • While SQL is essential, exposure to any other programming languages (HTML, JavaScript, XML) are a positive indicator.

 


 
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Location
Unit 1-4, Paddy Power, Power Tower, Belfield Office Park, Beech Hill Road, Dublin, Dublin 4, Ireland, DUBLIN 4
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This is who we are

Paddy Power Betfair is an international sports betting and gaming operator, with a market-leading presence in the UK and Ireland, as well as a range of operations across Europe including Romania, Portugal and Malta.

We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

On a larger scale

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.

This is your Challenge

  • Delivering product at scale for over 5 million customers, 99,9% of transactions in less than a second
  • Our systems process more than 7 million transactions every day (more than all the European stock exchanges combined)
  • Deliver high transitional products, serving more than 2.5Bn calls a day
  • Diverse and up to date technical landscape to explore, leverage and innovate
  • The products you’ll develop will comply with ambitious uptime targets: less than 50 minutes downtime expected per year
  • Continuous Integration, Deployment and Testing