The role…

Do you have 1+ years of marketing experience and enjoy working in a fun, fast paced environment? Have you experience managing targeted customer campaigns from end to end? Are you organised, pro-active with a relentless will to win?

Reporting to the Senior Cross-Sell Manager of Paddy Power Gaming, you'll be Dublin-based and responsible for the ideation, planning, co-ordination and analysis of marketing campaigns across a variety of marketing mediums, including CRM, onsite merchandising and automated early-life campaigns, with the aim of converting Sports customers to try our wide range of Gaming products.

What you'll be doing…

Do you think you can deliver the best in class marketing campaigns encouraging Sports customers to try our Gaming products? Making sure to cover all opportunities within the sporting calendar and the product roadmap?

You'll ensure that promotions are consistent, timely, attractive, cost effective, relevant and aligned with other areas of the business. Creating & executing against the quarterly marketing plans with support from your manager.

• Solving complex cross-sell problems that help to improve the effectiveness of campaigns and drive value to the bottom-line 
• Develop relationships with key stakeholders across the business to ensure cross-sell is a key consideration for business growth where necessary 
• Responsible for achieving agreed cross-sell targets in line with overall Gaming P&L commercial targets and Sportsbook growth
• Deliver a test and learn strategy to help optimise the cross-sell experience & use learnings to drive further improvements
• Coordinate promotions, content placements and communications to achieve maximum reach & exposure for each Gaming product in addition to achieving overall cross-sell activations and performance targets
• Knows and understands cross-sell customer performance along with market/competitor trends to ensure we maintain a high-quality cross-sell experience that excels against competitors
• Analysing promotion performance and reporting back to key stakeholders to help optimise future plans

 We need to ensure that any action is executed with Responsible Gambling at the forefront of our thinking.

What we're looking for…

Are you creative thinking in developing a rolling calendar of campaigns?

• Project, process and time management skills ensuring campaigns are consistently delivered on time
• Strong reporting, excel, presentation and data analysis skills would be an advantage