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Cross Sell Executive - 2401


Cross Sell Executive

  • Primary Location:
    Clonskeagh Office
  • Contract Type:
  • Employment Basis:

Flexible Working

(when applicable)

Shares Plan

Careers Progression

Global Mobility

Ongoing Learning

Pension Scheme

Health Insurance

Pizza and Drinks Fridays

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The role…

Do you have 1+ years of marketing experience and enjoy working in a fun, fast paced environment? Have you experience managing targeted customer campaigns from end to end? Are you organised, pro-active with a relentless will to win?

Reporting to the Senior Cross-Sell Manager of Paddy Power Gaming, you'll be Dublin-based and responsible for the ideation, planning, co-ordination and analysis of marketing campaigns across a variety of marketing mediums, including CRM, onsite merchandising and automated early-life campaigns, with the aim of converting Sports customers to try our wide range of Gaming products.

What you'll be doing…

Do you think you can deliver the best in class marketing campaigns encouraging Sports customers to try our Gaming products? Making sure to cover all opportunities within the sporting calendar and the product roadmap?

You'll ensure that promotions are consistent, timely, attractive, cost effective, relevant and aligned with other areas of the business. Creating & executing against the quarterly marketing plans with support from your manager.

  • Solving complex cross-sell problems that help to improve the effectiveness of campaigns and drive value to the bottom-line 
  • Develop relationships with key stakeholders across the business to ensure cross-sell is a key consideration for business growth where necessary 
  • Responsible for achieving agreed cross-sell targets in line with overall Gaming P&L commercial targets and Sportsbook growth
  • Deliver a test and learn strategy to help optimise the cross-sell experience & use learnings to drive further improvements
  • Coordinate promotions, content placements and communications to achieve maximum reach & exposure for each Gaming product in addition to achieving overall cross-sell activations and performance targets
  • Knows and understands cross-sell customer performance along with market/competitor trends to ensure we maintain a high-quality cross-sell experience that excels against competitors
  • Analysing promotion performance and reporting back to key stakeholders to help optimise future plans

 We need to ensure that any action is executed with Responsible Gambling at the forefront of our thinking.

What we're looking for…

Are you creative thinking in developing a rolling calendar of campaigns?

  • Project, process and time management skills ensuring campaigns are consistently delivered on time
  • Strong reporting, excel, presentation and data analysis skills would be an advantage

Close map
Clonskeagh Office
Unit 1-4, Paddy Power, Power Tower, Belfield Office Park, Beech Hill Road, Dublin, Dublin 4, Ireland, DUBLIN 4

This is who we are

Paddy Power Betfair is an international sports betting and gaming operator, with a market-leading presence in the UK and Ireland, as well as a range of operations across Europe including Romania, Portugal and Malta.

We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

On a larger scale

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.

This is your Challenge

  • Delivering product at scale for over 5 million customers, 99,9% of transactions in less than a second
  • Our systems process more than 7 million transactions every day (more than all the European stock exchanges combined)
  • Deliver high transitional products, serving more than 2.5Bn calls a day
  • Diverse and up to date technical landscape to explore, leverage and innovate
  • The products you’ll develop will comply with ambitious uptime targets: less than 50 minutes downtime expected per year
  • Continuous Integration, Deployment and Testing