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Creation & Innovation Executive - 2283


Creation & Innovation Executive

  • Primary Location:
    Hammersmith Office
  • Contract Type:
  • Employment Basis:

Flexible Working

(when applicable)

Shares Plan

Careers Progression

Global Mobility

Ongoing Learning

Pension Scheme

Health Insurance

Pizza and Drinks Fridays

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The Role...

Do you have experience in a marketing role?  Are you certain of your HTML skills? Are you passionate about creating marketing communications?

We manage the creation of highly personalised and dynamic content across all channels including E-mail, Push, SMS and Web Messaging in line with our Customer Contact Strategy for Betfair. We ensure the right communications are sent to the right Betfair customers at the right time.

You will be based in the London office, working as part of a team of three across Betfair UK/IRE Sports and Gaming Communications.


What You'll Be Doing...

  • Customer marketing campaigns sprawling across all channels (Push, Email, SMS, Web etc)
  • Creating marketing templates for all Betfair products across a wide range of projects.
  • Working with studio and brand teams to make sure everything we sends matches the PPBF TOV and brand guidelines
  • Using Movable Ink, Dreamweaver (HTML) and Adobe Campaign to build creative (experience with these platforms not necessary but ideal!)
  • Creating complex dynamic content to serve the correct messaging to the customer at the correct time.


What We're Looking For...

Are you a creative person who can add a creative spark to the customer marketing team? Can you take existing email programs and re-invent them to suit the customer's needs? 

You don't have to be an expert, but do you have sports and betting knowledge?... this could be advantageous for you! 






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Hammersmith Office
Betfair, Winslow Road, London, United Kingdom, W6 9HP

This is who we are

Paddy Power Betfair is an international sports betting and gaming operator, with a market-leading presence in the UK and Ireland, as well as a range of operations across Europe including Romania, Portugal and Malta.

We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

On a larger scale

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.

This is your Challenge

  • Delivering product at scale for over 5 million customers, 99,9% of transactions in less than a second
  • Our systems process more than 7 million transactions every day (more than all the European stock exchanges combined)
  • Deliver high transitional products, serving more than 2.5Bn calls a day
  • Diverse and up to date technical landscape to explore, leverage and innovate
  • The products you’ll develop will comply with ambitious uptime targets: less than 50 minutes downtime expected per year
  • Continuous Integration, Deployment and Testing