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Commercial Analyst - 4232


Commercial Analyst

  • Primary Location:
    Clonskeagh Office, Hammersmith Office
  • Contract Type:
  • Employment Basis:

Flexible Working

(when applicable)

Shares Plan

Careers Progression

Global Mobility

Ongoing Learning

Pension Scheme

Health Insurance

Pizza and Drinks Fridays

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Role Overview/Purpose:

Working within in the BF UK & Ireland Sports team, you will work with key stakeholders across many areas of the business to drive the decision-making process and overall direction of the Betfair brand. Within the team you will delve into performance reporting, marketing and customer analytics to fully understand the business and develop a broad range of analytical skills.


Key Responsibilities:

  • Evaluate and understand the drivers of all UK&I sports revenue streams.
  • Use data and logic to understand customer behaviours.
  • Show how customer experience and interactions impact performance.
  • Collate data and insights from multiple sources to reach the most accurate conclusions.
  • Encourage a data led approach to the decision-making process within the UK&I Sports team.
  • Communicate the relationship between operational and commercial KPIs for Betfair:
    • How customers behave and how this impacts activity and profitability
    • How to optimise resources to positively impact customer behaviour
  • Work closely with multiple areas within the business to understand what impact initiatives have on performance and how we can initiate the next best action.
  • Prioritise key outcomes for the Betfair brand to align the business to focus on what really matters


Behavioural Competencies

Commercially Savvy: willing to learn, know and understand the business and what drives commercial results.

Analytical: enjoys working with data and can discover trends in large data sets to understand not only what is happening but why.

Quality decision maker: ability to drive change through a willingness to give their view and take action. Can make quality, long and short-term decisions based on the data and insight that is available.

Wins together: a team player that partners well with others across the organisation to get work done.

Customer focus: Sees problems through the eyes of a customer and places the customer at the heart of what we do when looking to drive action.


Education, Qualifications & Experience

  • Degree in a qualitative field (e.g. mathematics, statistics, economics etc).
  • Strong analytical background; high numerical aptitude is required along with basic SQL skills.
  • Experience using Looker or other relevant BI tools.
  • Knowledge of online sports betting an advantage.
  • Understanding of the interaction between operational and commercial KPIs in an online business:
    • How customers behave and how this impacts activity and profitability
    • How to optimise resources to positively impact customer behaviour
  • Skilled at assimilating numerous sources of information to make or change decisions
  • Ability to prioritise and focus on what really matters
  • Excellent communication skills with ability to communicate effectively at all levels within the business
  • Ability to build successful relationships and positively influence people.
  • Team player with personal characteristics that engender trust and confidence.

Close map
Winslow Road, Wandsworth, London, Greater London, United Kingdom, SW11 1TN

This is who we are

Paddy Power Betfair is an international sports betting and gaming operator, with a market-leading presence in the UK and Ireland, as well as a range of operations across Europe including Romania, Portugal and Malta.

We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

On a larger scale

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.

This is your Challenge

  • Delivering product at scale for over 5 million customers, 99,9% of transactions in less than a second
  • Our systems process more than 7 million transactions every day (more than all the European stock exchanges combined)
  • Deliver high transitional products, serving more than 2.5Bn calls a day
  • Diverse and up to date technical landscape to explore, leverage and innovate
  • The products you’ll develop will comply with ambitious uptime targets: less than 50 minutes downtime expected per year
  • Continuous Integration, Deployment and Testing