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Brand Manager - 1733


Brand Manager

  • Primary Location:
    Clonskeagh Office, Hammersmith Office
  • Contract Type:
  • Employment Basis:

Flexible Working

(when applicable)

Shares Plan

Careers Progression

Global Mobility

Ongoing Learning

Pension Scheme

Health Insurance

Pizza and Drinks Fridays

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Gaming Brand Manager

The Role...

Do you have experience delivering campaigns either across marketing or commercial functions?

We have increased investment, new suppliers, and new games launching weekly – there couldn't be a better time to join!!


Do you have experience of integrated campaign development and delivery?

You will report into the Head of Brand Strategy and manage the development and delivery of brand strategy and marketing campaigns relating to Betfair Gaming products. You will be focused on growing Betfair Casino, bringing our personality and delivering world-class marketing and comms plans.

Do you have what it takes to be a Brand Guardian?

You'll be the marketing lynchpin for all things Casino and Gaming, and the main point of contact to the Games commercial team. You'll develop and manage key relationships with agency partners to deliver campaigns across all channels including TV, OOH & Digital.

The go-to person on all things brand related for gamingAll departments should be able to call on you for your insight, knowledge and ability to problem solve in a brand centric way.

In the world of Betfair, Gaming is always on so there is never a dull moment...

What You'll Be Doing...

You'll assist in the development and ongoing evolution of the brand strategy and positioning for Betfair Casino and Gaming across Betfair UK&I.

Working in collaboration with many other teams across multiple channels such as; Strategy and Consumer Insights, Commercial, Product, Media, Content, external agencies and more. They'll support you from planning to delivery, and strategy to analysis, your stakeholder management skills are important to ensure a clear proposition that is aligned to the brand positioning.

You will also work with CRM teams to remove barriers and improve customer experience for acquisition retention and reactivation journeys.

  • Creating assets and campaigns for all products across gaming. 
  • Understanding and supporting the brand campaign planning process to ensure actions are aligned to commercial targets and key brand KPI's.
  • Support all campaign and marketing activity making sure we're aligned to relevant brand positioning's and guidelines, ensuring an integrated approach to customer communications. 
  • Responsible for producing competitor Brand activity reports for gaming.
  • Ownership key branding or naming projects across channels including any new product features.
  • Assist and sign off on creation of Cross-sell marketing materials and free to play game promotions.
  • Ad hoc tasks for bingo, poker and exchange games.

What We're Looking For...

Do you have up to 4 years' experience of integrated campaign development and delivery in a similar industry?

Can you obtain a good grasp of our brand and strategy, including our positioning and brand guardianship?

You'll also need;

  • Proven track record in driving commercial value for consumer business.
  • influencing stakeholders at a range of levels across the organisation to drive campaign and brand activity forward


Close map
Unit 1-4, Paddy Power, Power Tower, Belfield Office Park, Beech Hill Road, Dublin, Dublin 4, Ireland, DUBLIN 4

This is who we are

Paddy Power Betfair is an international sports betting and gaming operator, with a market-leading presence in the UK and Ireland, as well as a range of operations across Europe including Romania, Portugal and Malta.

We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

On a larger scale

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.

This is your Challenge

  • Delivering product at scale for over 5 million customers, 99,9% of transactions in less than a second
  • Our systems process more than 7 million transactions every day (more than all the European stock exchanges combined)
  • Deliver high transitional products, serving more than 2.5Bn calls a day
  • Diverse and up to date technical landscape to explore, leverage and innovate
  • The products you’ll develop will comply with ambitious uptime targets: less than 50 minutes downtime expected per year
  • Continuous Integration, Deployment and Testing