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Betfair CRM Planning and Analysis Manager - 2028

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Betfair CRM Planning and Analysis Manager

  • Primary Location:
    Clonskeagh Office, Hammersmith Office
  • Contract Type:
    Permanent
  • Employment Basis:
    Full-Time
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Flexible Working

(when applicable)

Shares Plan

Careers Progression

Global Mobility

Ongoing Learning

Pension Scheme

Health Insurance

Pizza and Drinks Fridays

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Who are we looking for?

We are looking for a CRM Planning and Analysis Manager driven by data and in love with all things Excel to join our UKI Betfair CRM team

Are you up for an exciting challenge?

The CRM Planning and Analysis Manager will play a key role in this dynamic and fast paced team. In an industry that is constantly growing and evolving, the successful candidate will play an active part ensuring the Betfair UKI CRM team are staying ahead of the game. Using innovative solutions along with data led actions and decisions we strive to take CRM to the next level, providing even more personalised, relevant experiences for our customers.

Reporting into the Head of CRM the primary purpose of the CRM Planning and Analysis Manager is to steer the development and analysis of CRM plans across all channels. The successful candidate will lead on the creation of detailed campaign plans and development of actionable insight in customer comms. They will oversee the campaign analysis and test & learn plan that consistently improves programme performance and enables clear reporting and recommendation to a range of senior stakeholders across commercial and marketing.

This individual will work closely with the Head of CRM, CRM Managers, the Data & Deployment team along with other teams across the business including Marketing Performance, BI and Data Science, Product and Commercial teams.


Why we need you:

Reporting into the Head of CRM, the CRM Planning and Analysis Manager will:

  • Be responsible for the development of detailed campaign plans and briefs to ensure successful execution via the extended CRM team.
  • Responsible for analysis of all CRM campaigns and all customer base reporting
  • Identify opportunities for value driving activity in line with commercial priorities and provide recommendations based on best forecast outcomes backing up recommendations with research and / or data driven insight.
  • Engage stakeholders within the CRM team to ensure effective understanding of their requirements from an insight and analysis perspective.
  • Understand the commercial objectives and how insight and analysis can inform decision making to meet targets.
  • Extract, manipulate and analyse data to provide critical management information to enable decision making on the key questions facing the CRM team.
  • Responsible for the tracking, measurement and reporting of CRM activity and adherence to overall campaign objectives.
  • In collaboration with the CRM team create the monthly communications tech spec.
  • Work with wider analytical teams to ensure Betfair CRM team has access to the reports and dashboards it needs

 

What experience would make you perfect for the role?

  • Proven experience in a similar position agency or Client side
  • Experience in translating strategic requirements into clear and impactful analysis proposals.
  • Knowledge of both marketing and technical database system/campaign management software.
  • Experience in Big Data Analytics landscape (e.g. Adobe, SQL, BI).
  • Understanding of digital analytics tools such as Adobe Analytics or Google Analytics.
  • Advanced Excel skills

 

Desirable skills:

  • Good knowledge of sports, online gaming or gambling.
  • Knowledge and experience of using Looker and/or Tableau.

What You'll Get in Return... 

Our passion has helped us take the betting industry by storm. So we think it's only fair that you enjoy excellent rewards. 

The Fun Stuff 

  • Competitive salary and bonus scheme 
  • Sharesave Scheme 
  • Flexible working hours and working from home options 
  • Uncapped Holiday Allowance (yes, you heard right) 
  • Health and well being with free classes (yoga, bootcamp, swimming etc.) 
  • Ministry of Fun who organise cool events throughout the year, like Bingo Loco 
  • Pizza & Drinks Fridays 
  • Career Progression 
  • Global Mobility across all locations 

The Boring Stuff 

  • Pension Scheme 
  • Subsidised Canteen
  • Snacks and Drinks
  • Life Insurance 
  • Health Insurance 
  • Access to thousands of online courses  

There is more, but we won't go on...


 
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Location
Betfair, Winslow Road, London, United Kingdom, W6 9HP
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This is who we are

Paddy Power Betfair is an international sports betting and gaming operator, with a market-leading presence in the UK and Ireland, as well as a range of operations across Europe including Romania, Portugal and Malta.

We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

On a larger scale

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.

This is your Challenge

  • Delivering product at scale for over 5 million customers, 99,9% of transactions in less than a second
  • Our systems process more than 7 million transactions every day (more than all the European stock exchanges combined)
  • Deliver high transitional products, serving more than 2.5Bn calls a day
  • Diverse and up to date technical landscape to explore, leverage and innovate
  • The products you’ll develop will comply with ambitious uptime targets: less than 50 minutes downtime expected per year
  • Continuous Integration, Deployment and Testing