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Reporting to the Senior CRM Manager – In Life, the key purpose of this role is to lead the team delivering all Betfair's Gaming CRM communications across UKI. Managing a multi-channel, multi promotional programme the key result will be to retain as many Betfair Gaming customers as possible whilst driving a general increase in engagement across campaigns reporting results back to the business and managing a test and optimisation plan.
Responsibilities cover management of the full CRM process from the planning to building and execution of a campaign. This manager will be responsible for the management and development of a CRM Executive and will work closely with the Senior CRM manager for in-life, the Head of CRM, Betfair and alongside the CRM Sports Manager, Creation & Innovation and Data & Deployment teams to bring the brand's strategy to life in communications achieving both commercial and marketing objectives responsibility and in line with local regulation and legislation
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