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Betfair CRM Executive - Gaming - 2029


Betfair CRM Executive - Gaming

  • Primary Location:
    Hammersmith Office
  • Contract Type:
  • Employment Basis:

Flexible Working

(when applicable)

Shares Plan

Careers Progression

Global Mobility

Ongoing Learning

Pension Scheme

Health Insurance

Pizza and Drinks Fridays

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The Role…

Reporting to the CRM Gaming Manager, Betfair the key purpose of this role is to contribute to the delivery of all Betfair's Online Gaming customer marketing communications in UKI.

This role will be responsible for the full customer communications process from assisting with the scheduling, costing, project management, asset creation and supply to generating reports and communicating with stakeholders. This exec will be one of four working in the CRM campaign team and will be responsible for supporting delivery of communications to customers who are Active and In-life.

What You'll be Doing…

  • Support the CRM Gaming Manager, in the project management and performance reporting of all communications to Active Betfair customers both in the UK and Internationally, based on specific customer segmentation, campaign or behavioural change objectives.

This will be achieved by:

  • Working closely with Creative Studio and Creation & Innovation team to deliver exciting on brand content (both visual and copy)
  • Collaborating with the Data and Planning teams to ensure the right content is being delivered to the right customer at the right time
  • Facilitating flawless execution of campaign plans ensuring milestones are met and work is accurate and on time
  • Work closely with the Betfair UK/IRE teams to ensure the campaign content is correct and requirements are met with the Betfair brand talking to customers with one voice.
  • Feed into the Gaming CRM ongoing budget management to meet the desired balance between ROI and spend


What We're Looking For…

  • A driven, customer focused marketeer who can think out of the box and has a keen eye for detail.
  • Ability to understand the implementation of sophisticated customer segmentation.
  • Data literate and comfortable in using data to make better decisions.
  • Knowledge of CRM systems and processes (ESP software, planning tools & Excel).
  • Ability to work with raw data to analyse campaigns and draw useful conclusions.
  • Knowledge and experience of using Google Analytics and/or Tableau/Looker.
  • Previous experience in CRM or a related field would be advantageous
  • Ideally some experience in driving multichannel comms.
  • knowledge of online gaming or gambling would be beneficial

What You'll Get in Return... 

Our passion has helped us take the betting industry by storm. So we think it's only fair that you enjoy excellent rewards. 

The Fun Stuff 

  • Competitive salary and bonus scheme 
  • Sharesave Scheme 
  • Flexible working hours and working from home options 
  • Uncapped Holiday Allowance (yes, you heard right) 
  • Health and well being with free classes (yoga, bootcamp, swimming etc.) 
  • Ministry of Fun who organise cool events throughout the year, like Bingo Loco 
  • Pizza & Drinks Fridays 
  • Career Progression 
  • Global Mobility across all locations 

The Boring Stuff 

  • Pension Scheme 
  • Subsidised Canteen
  • Snacks and Drinks
  • Life Insurance 
  • Health Insurance 
  • Access to thousands of online courses  

There is more, but we won't go on...

Close map
Hammersmith Office
Betfair, Winslow Road, London, United Kingdom, W6 9HP

This is who we are

Paddy Power Betfair is an international sports betting and gaming operator, with a market-leading presence in the UK and Ireland, as well as a range of operations across Europe including Romania, Portugal and Malta.

We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

On a larger scale

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.

This is your Challenge

  • Delivering product at scale for over 5 million customers, 99,9% of transactions in less than a second
  • Our systems process more than 7 million transactions every day (more than all the European stock exchanges combined)
  • Deliver high transitional products, serving more than 2.5Bn calls a day
  • Diverse and up to date technical landscape to explore, leverage and innovate
  • The products you’ll develop will comply with ambitious uptime targets: less than 50 minutes downtime expected per year
  • Continuous Integration, Deployment and Testing