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Flutter is the world's largest sports betting, gaming and entertainment provider. We serve over thirteen million customers worldwide. Betfair is one of the key brands within the group. Betfair operates globally and gives online sports betting customers an unparalleled offer with its market-leading Exchange and Sportsbook providing consistent value, choice and innovation. We are well known for our insight-led approach to marketing and communicating with our customers around the world. Betfair is looking to grow its presence in Latin America and is planning to enter Colombia in the coming months.
As CRM manager, you'll be joining a small upstart local team based in Bogota and responsible for launching and growing Betfair in Colombia. This role will report into the Head of Customer Experience.
What You'll Be Doing...
The successful candidate will own all customer communications from day one and will need to develop and implement a CRM strategy from scratch. This is a very hands-on role with responsibility for:
The ideal candidate will be a doer. S/he needs to be comfortable manipulating customer data and setting up CRM campaigns using backoffice tools. S/he should also have strong commercial acumen.
What We're Looking....